I am available for online marketing strategy and project consultation. That includes web site development and usability, Social Media, Search Engine Marketing (Paid and Organic (SEM), display network strategies and implementation (Facebook and Google Ads).
I can also be particularly helpful as a Subject Matter Expert ( SME ) for travel, hospitality, resorts, all-inclusives, eCommerce, online booking engines, website usability, user experience, email marketing or affiliate marketing.
RECENT CONSULTING PROJECTS:
Non-profit organization focused on helping residents of Celebration and Osceola County.
Project: I designed and built the website in WordPress, with a user-friendly Content Management System (CMS). I integrated the site with Google Analytics, SSL security and a variety of contact and sign-up forms. I’ve utilized plug-ins to execute specific site functions. I continue to maintain website, including back-end updates.
This part of Celebration Foundation focuses on presenting Adult (in-person) courses on a wide variety of topics.
Project: While a component of CelebrationFoundation.org, this site also stands on its own, with certain specific requirements. I customized the WooCommerce Online Registration system, including user logins, registration, payment and email confirmations. I’ve used a variety of plug-ins to allow specific site requirements, including detailed reporting, course filtering and calendaring abilities. I continue to maintain this site and update Course content for each up-coming Term.
Neighborhood of townhomes and condos in the Dr. Phillips area of Orlando.
Project: I redesigned and built this new website in WordPress. I also manage their regular email messaging strategies. I continue to do updates and maintain the site.
A collection of pictures and reviews of nachos, from around the world.
Project: I redesigned and built this site in WordPress. I currently maintain the site content, back-end and post content on their social media.
Website promoting vacation home rentals, for those with homes to rent, and those seeking rentals.
Project: I created this website to allow for searching of vacation accommodations around the world. It also allows those with rental properties to post them for viewing. I used WordPress technology, including SEO, CMS and Google Analytics.
Business-to-business Website to showcase the Digital Printing brand of Xerographic Digital Printing.
Project: I revised the WordPress website content, navigation and images. I consulted with Xerographic Digital Printing, to overhaul their website, recommend updated navigation and assist in a branding overhaul. Working with their internal IT resources, I directed the new website design and interface, using WordPress. I also wrote all the copy and two blog posts. I led the Search Engine Optimization with search-friendly content and an external resource for optimization.
Business-to-Business website promoting Meeting and Conference Audio-Video production services.
Project: I wrote and completed this WordPress website, adding Analytics, SEO and form plug-ins for proper functions. I selected, cropped, sized and uploaded photos, including logos and actual event photos. I wrote monthly articles for website blog, LinkedIn and Facebook. I also wrote and posted regular Facebook updates.
OTHER CONTRACTS I’VE HAD RECENTLY:
Professional Training Facilitation
Project: My contract with Disney Institute was as an Authorized Independent Program Facilitator, facilitating “Disney’s Approach to Leadership Excellence”
University of Phoenix
Regional Marketing Manager, SE & NE
Project: I assisted 17 Campuses and Learning Centers in the NE and SE with their Regional/Local Marketing needs. Those could include event support, enrollment lead generation, social media, Search Engine Marketing, and online display marketing. I also made sure each Campus management understood the support they received from the Corporate Marketing folks, based in San Francisco.